Overview

Many real estate clients want an automated home valuation tool—similar to a Zestimate—where users can enter their address and receive an estimated home value.

While IDX Broker does not currently provide a built-in AVM widget, you can use the widget available through Realtors Property Resource (RPR) to achieve this functionality.

This widget can also be configured as a lead capture tool, making it a valuable addition to your website.

Requirements

• Access to an RPR account
• RPR widget code (JS snippet)
• Cobrand ID and token from RPR
• A WordPress site
• A form plugin such as:
  • Gravity Forms
  • Contact Form 7
  • Ninja Forms

How It Works

This setup uses a two-step flow:

1. A lead capture form collects user information
2. The user is redirected to a results page with the AVM widget

Setup Instructions

Step 1: Get RPR Widget Credentials

• Log into your RPR account: https://narrpr.com
• Retrieve:
  • Widget JS snippet
  • Cobrand ID
  • Token

Step 2: Create a Lead Capture Form

• Use your preferred WordPress form plugin
• Include fields such as:
  • First Name
  • Last Name
  • Email
  • (Optional) Phone
• Configure the form to:
  • Pass leads to IDX Broker (if desired)
  • Redirect to a new page after submission

Step 3: Create a نتائج Page (AVM Page)

• Create a new WordPress page
• This page will display the home valuation widget

Step 4: Set Form Redirect

• In your form settings, set the redirect URL to the AVM page created in Step 3

Step 5: Add the AVM Widget Script

Edit the AVM page and add the following script:

<script src="https://gist.github.com/cosmicwomp/710870ca4760b75fe14e34a9ed1752cc.js"></script>

• Replace:
  • cobrandcode
  • tokencode

with your client’s RPR credentials.

Step 6: Test the Flow

1. Submit the form
2. Confirm redirect to AVM page
3. Verify the widget loads and returns results

Important Notes

• The widget only works for addresses within the client’s MLS coverage area
• Some addresses may not return results
• This setup is not native to IDX Broker—it relies on RPR

Troubleshooting

Widget not loading

• Confirm cobrand ID and token are correct
• Check for JavaScript errors in the browser console

Form not redirecting

• Verify redirect URL is correctly configured in the form plugin

No results for address

• Confirm the address is within the MLS coverage area

Leads not appearing in IDX Broker

• Check form integration settings
• Ensure lead routing is properly configured

Additional Notes

• This setup can significantly improve lead capture rates
• Works best when paired with a strong CTA (e.g., “Find out what your home is worth”)
• Can be styled further to match your site branding

🤖 Zendesk AI / Answer Bot Intents

Intent: Home valuation tool / Zestimate

User might ask:

• “Does IDX Broker have a home value tool?”
• “Can I add a Zestimate to my site?”

Answer:
IDX Broker doesn’t offer a built-in home valuation tool, but you can use the RPR AVM widget to provide this functionality. It can also be set up as a lead capture form.

Intent: RPR widget setup

User might ask:

• “How do I add the RPR widget?”

Answer:
Create a lead capture form, redirect users to a results page, and embed the RPR widget script on that page using your cobrand ID and token.

Intent: AVM widget not working

User might ask:

• “Why isn’t the home value tool working?”

Answer:
Check that your cobrand ID and token are correct, and make sure the address is within your MLS coverage area.

Intent: Lead capture with home valuation

User might ask:

• “Can I capture leads before showing home value?”

Answer:
Yes—use a form plugin to collect user details, then redirect to a page with the RPR widget.