REQUIREMENTS
- My Listing Manager v2.0
- Most Recent Page Template versions
Market Reports, by IDX Broker, are primed to help you acquire new leads, further nurture your existing leads, and advance your reputation as a local expert!
Included in all Platinum and HOME accounts by default, Market Reports are made even more powerful when combined with MLS Sold Data. These reports offer more opportunities to connect, and equip you and your leads with meaningful insight targeted to meet buyer and seller interests. Make your website, and yourself, a vital part of the home buying and selling process by using Market Reports!
Market Reports – Setup
Market Reports have been added to your account as Pages. The same settings - SEO, CSS, Subheaders, and Lead Registration - applied to other IDX Broker pages and saved links can be applied to these pages.
Market Reports provide a better opportunity to rank on the search engines and be found. Plus, building and including hyper-targeted Market Report pages in your top-level site navigation is a great way to create even more entry points for a visitor to see value and opt to become your lead!
First - Selecting the Market Reports Link will give you a glimpse of how your visitors will initially set up, create, and access their report from your website.
Market Report *with SOLD Data
As you can see from the above, Market Reports are linked to some important items on your site – including New Listings, Sold Listings (when available), and Open Houses.
Tip: Best practice suggests that Market Reports pages be linked from your homepage, either prominently displayed and linked to via an image, or simply in your top-level navigation.
Next - Set up your SEO Settings, Page Settings, and Lead Registration settings:
Page Preferences- SEO Settings – Here, similar to other pages in your IDX Broker account, you can define the specific Title, Description, and Keywords for your market reports.
- Page Settings – The options available in this page will help you define the areas that you would like available for market reports, as well as the property types that you wish to display. Note, the areas you choose to service can be based on custom city, county, postal code lists.
- Lead Registration – This setting will allow you to control how many searches can happen from this page before you force or request lead registration.
Tip: Perform some searches for areas you specialize in with this Market Report. Use the address of the resulting search to link to areas you cover in your Market Report sub-navigation.
Market Reports – Design
The default Market Reports designs are flexible - similar to many other pages in IDX Broker. You have the option to access and control the design from your Custom CSS section and can customize the page to match the color scheme of your site.
Note: Dynamic graphical elements, e.g. the color of the actual bars within the data visualization are not customizable within your Custom CSS workspace in this iteration of Market Reports.
Market Reports – My Listings Manager and the User Experience
My Listings Manager v2.0 makes incredible use of the Market Reports. The user experience makes saving properties, searches, and now Market Reports, simple, intuitive, and powerful.
Further, your leads will be able to create their own reports and receive them immediately, and will receive them on a recurring monthly basis. You also have the option to create a report for them and drip the update email straight from IDX Broker!
From the primary Market Reports page referenced above, your site visitor will see prominently displayed calls to action (CTA’s) to “sign up.”
After your visitor signs up, they will no longer see the CTA – rather, they will see new and expanded options within their My Listings Manager account.
Your lead will now have a single dashboard to manage their Saved Properties, Searches, and Market Reports, as well as their email and contact preferences.
Market Reports – Email Settings
Market Reports are specific to a city, county or postal code and cannot combine multiple areas at this time. Each report will be separate. Leads will have the option of controlling which reports they have delivered by selecting their email preference with a single toggle.
Market Reports – Sold Data
Market Reports will function without MLS Sold Data, but those with Sold Data available will also include Recently Sold. Please visit our coverage pages to see if Sold Data is available for your MLS.
Sold Data will not only enhance the top-level view of a particular area, it will also give insight into the list and sold price, with this information originating directly from your MLS system.
Define areas that interest you or your leads, and be the first to publish this information in your Market Report.
Market Reports – Demographics
Additional Data Visualizations - Demographics - are now available to all Platinum subscribers. These items add an additional layer of insight to a particular postal code. The data specified are intended to provide your lead with even more granular insight into the location of a property.
Available graphs include the below, and are relative to national averages:
- Cost of Living
- Average Income
- Employment
- Population
- Weather