A new feature that was recently added to IDX Broker is the ability for any Active (eg. verified & unverified) leads without saved searches or saved properties linked to their account or leads with the No Account status to be sent emails related to their IDX Broker page activity. There are two scenarios for sending Behavioral-Based Lead Emails:
Property Updates (Lead has no Saved Searches/Properties)
This will run daily and if a currently active lead in the account does not have any saved searches/properties or if a lead has the No Account status, the IDX Broker system will look at the lead’s traffic for the last 60 days and determine the last Details page they viewed. From there, if there are any changes to the Status, Price, and/or Open House fields, the lead will receive a property update email with these changes.
Note: If more than one field is updated for a property, the change with the latest time-stamp will be sent.
Recommended New Properties (Lead has no Saved Searches)
This process will run every Friday and if a currently active lead does not have any saved searches linked to their account, the IDX Broker system will look at the lead’s traffic for the last 60 days and determine the last Results page they viewed. From there, the system will use these results to “suggest” properties and send an email to the lead with these results. The email will include up to four properties added within the last seven days according to the results of the search and will have a link to the full results.
